PRICING AND VALUE

Why are the products we sell less than most of the market?  Well the answer is simple, when you purchase from an online store there is less overhead, i.e. no rent, insurance, employee payroll, furniture and equipment, etc., the list goes on and on.  We could sell at the market price, but we don't need to as we don't have to add those additional costs into the selling price of our items.  Yes, if you didn't know, when you purchase an item from a retailer the markup of the item is to help pay for the costs to keep the business profitable (I know first-hand as a previous boutique owner).  When you think about it like that you may think why would I not buy everything on line?  Well not all online stores have the same principals and they will mark up their products to compete with the average selling price of an item because they can, and of course their profit margin is extremely high so they can sell less & still be profitable.  Since we have little Overhead this allows us to offer you quality jewelry at an affordable price.  We price each piece carefully and we never over price an item just because the market may sell for more.   Yes, we may have to sell more and work harder, but we are totally ok with that!  We strive to give you the best quality jewelry at an affordable price to equal the value of the item purchased.

We buy from only a few select suppliers that have been in the industry for decades and whom we have had relationships with for many years.  We want our designs to be made with confidence that we are using the highest quality materials on the market.